Articles in Category: Blog
Ever wondered why when you search for something on Google that certain results show somebodys face? You probably haven't thought too much about it, but you would have noticed it. Over the last few months Google has been rolling out changes to the way search results are displayed. Now it is possible to include your Google+ account image with search results. But what are the benefits of having it there?
With the advent of the iPad mini release, many businesses are concerned about the user experience of their websites and apps, as more screen sizes have been introduced into the ecosystem.
Anybody who has developed an app for the iPhone will have to now modify their software to cater for the taller 4 inch screen on the iPhone5.
The iPad mini has a 7.9 inch screen with a resolution of 1024 x 768, which is the same resolution as the iPad2 which has a 10 inch screen.
How does one go about catering for visitors on such a large variety of screen sizes and provide a consistent user experience?
At a recent Chamber of Commerce meeting where I was speaking, the audience was asked, "who wants their website on the first page of Google?".
Among blank looks and a show of just 3 hands from a group of 30, it became pretty clear that not many people look into the math behind a successful website, and how much they could potentially earn by optimising it.
Our definition of a successful website, is a site that ranks highly and converts visitors into buyers or enquiries on any sized screen (mobile, tablet or PC)
Here we show how to work out ROI on a 1st position on the 1st page organic (FREE) ranking on Google....
Although PCs remained the most used device for local searches in almost every category, mobile devices were a strong competitor, with 34% of respondents saying they search for local businesses via tablet on a daily basis and 33% using smartphones. If you don’t have a mobile site in place for your local brand, that is a huge segment of potential customers that you are missing out on. And as the number of tablet and smartphone user increases, these stats stand to increase, too.
Consider these new web technologies for your next website
Despite enormous growth in smartphone usage, many businesses are still operating a website that isn't optimised to fit on a small mobile screen or on a tablet. If your visitors can't navigate your site easily, there's a good chance they'll leave your site and go to a competitor that has a mobile optimised site (responsive design).
Google has a new site called GoMo, the site is aimed at ensuring that business websites are optimised for smartphone users and best possible user experience. View9 Technologies in Brisbane is also leading the way forward with mobile optimised designs for not only smartphones, but tablets and larger screens such as television browsers.