What is social media marketing?
Social media marketing benefits businesses by providing an additional channel for customer support, a means to gain customer and competitive insight, recruitment and retention of new customers and a method of managing reputation online.
Benefits of Social Networking:
- Locate your potential customers
- Build a social relationship
- Promote your brand and website
Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people and businesses they meet. Facebook products, such as Ads, Pages, and Deals, allow your business to reach and connect with your current and future customers.
Google+ is a new social network which is very similar to facebook, but with elements of twitter and far superior privacy and control over posts. The major benefits to Google+ are the +1 buttons for visitors to share your website across their pages, Google has made improvements recently to their search algorithm to include +1's, Google+ is going to be a massive player when it comes to search engine marketing and if you are serious about your business and haven't yet taken the social media plunge, then its a definite platform to consider.